The Problem:
​The "Enshittification" of Everyday Objects

Coined by author Cory Doctorow, "enshittification" describes the deliberate pattern of how platforms and products decay. Companies offer great products to lock consumers in, then progressively degrade them to extract more profit for shareholders. As the satirical video highlights, this phenomenon is no longer confined to the internet; it has invaded the physical world. From cars requiring monthly subscriptions for basic features, to customer service replaced by useless chatbots, our everyday tools are intentionally made worse. In the home hardware market, enshittification takes the form of planned obsolescence. It is the transition from simple, reliable, and repairable machines to overly complicated digital devices locked down by proprietary parts. Today, when a single fragile LED screen or sensitive electronic sensor fails, you are often forced to throw away the entire appliance.

"The digital is merging with the physical, which means that the same forces that are wrecking our platforms are also wrecking our homes and our cars,
​the places where we work and shop."
Corey Doctorow, "Enshittification: Why Everything Suddenly Got Worse and What to Do About It"

The Wilmend Solution: 
​Simple. Repairable. Functional.

Wilmend is our response to the enshittification trend. We are fighting the enshittification of the kitchen. Instead of building fragile, disposable tech, Wilmend appliances are designed with laser-like attention to detail and a commitment to longevity. By utilizing a modular, 5-pack ecosystem built on a universal square base, we prioritize intuitive analog controls—like heavy-duty dials and mechanical buttons—and easily swappable, standard components. We believe that if you own it, you should be able to fix it. Wilmend champions the repair economy, empowering users to easily order parts and repair their own machines, ultimately reducing e-waste, eliminating expensive service calls, and bringing reliable functionality back to the modern home.

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